"Meat" the fiancées! See how much meat Carter and Claudia can haul home from Hy-Vee with less than $100 to spend on groceries.

Meat Department Haul

There's a healthy amount of TopCare essentials to choose from at Hy-Vee! See which essentials Meredith stocks up on for her family during cold and flu season.

TopCare Haul

Watch to the end to see how much Emily saves on gas after her big Fuel Saver haul! She stocks up on everything she needs and saves money at the same time.

Emily's Fuel Saver Haul

Signing up for a Hy-Vee Plus premium membership makes Torii and Joey's grocery haul easy and personal. See how they shop online, use Red Line services and get help from their personal shopper to stock up on basics for their new home.

Hy-Vee Plus Premium Membership Haul

The kids are all smiles under their masks as they help mom fill the cart with all their favorite snacks for online learning during this fun haul. And mom is all smiles as the savings add up.

Kid's Favorites Haul

As That's Smart! products fill her cart, Emily's well on her way to coming in under her $75 grocery budget–even while shopping for a week's worth of groceries for her family of five.

That's Smart! Recipes Haul

With Hy-Vee's expansive selection of organic produce and HealthMarket products, it's the perfect place to meet the needs of Jackie's vegan lifestyle. Join this vegan blogger as she hauls in some plant-based and protein-packed groceries. And she'll do it with a $50 budget!

Vegan Dinners on a Budget

With a $50 budget, Tom, Bess and Hazel stock up on everything they need to make four healthy recipes for family meals throughout the week. Watch as they fill their cart with fresh produce, soup supplies and more!

Recipes Budget Haul

While sticking to her $75 family-friendly budget, Theresa gets all the meals and deals she needs for the whole family. With no kids accompanying her, she gets in and out of the store quickly, sticks to her grocery list and even earns big savings on gas using her Hy-Vee Fuel Saver + Perks card!

Family Budget Grocery Haul

With a $100 budget, Adrianne and Chadwick seek out great deals on fruits, veggies and other natural foods. Their healthy haul fuels their bodies with nutritious meals and keeps their wallets feeling full for a whole week.

Healthy Grocery Haul

Kat and Amanda are throwing a New Year's Eve party for their friends. Hy-Vee had everything they needed from the apps to the drinks - and even a special birthday cake!

New Year's Eve Party Grocery Haul

Aisles Online saves the day when Mike remembers he's hosting game night. In little to no time, he orders and picks up enough groceries to feed all his friends — while still getting to enjoy his plans for the day.

Game Night Grocery Haul

Jolene and Titus finish all their holiday shopping in one, swift stop at Hy-Vee. Coming in under budget, they find festive gifts for all the special people in their life.

Holiday Gift Giving Haul

Thank goodness for delicious deals that make planning Friendsgiving a treat. Joseph and Laney stock up on a variety of classic dishes, gluten-free options and even clothing from Joe Fresh.

Friendsgiving Haul

Christine and Chris stock up for their spooktacular Halloween party with a boo-tiful snack spread, drinks, Halloween-themed appetizers and more!

Halloween Party Haul

Watch Jessica save a lot of money as she stocks up on Hy-Vee brand products. She also hauls in a bunch of entries for the chance to win up to $2,500 in the Hy-Vee Brands for Grands promotion.

Hy-Vee Brands Grocery Haul

Marquese and Addison team up to tackle their tailgate shopping list. They get Hawkeye gear to support their favorite team and stock up on grilling essentials, snacks and desserts.

Tailgate Haul

It's not a camping trip without hot dogs and brats! Watch as Julie stocks her camper with all the essentials. Using her Fuel Saver + Perks card, she earns sweet rewards while getting everything she needs for a weekend camping trip.

Julie's Camping Haul

Kristi gets ready to go "glamping" by stocking up on supplies sure to satisfy, including s'mores in a bag, cinnamon rolls, pizza and wings. Plus, she makes sure her fur babies are taken care of by picking up food and treats for them too.

Kristi's Glamping Haul

Kaitlyn and Ali ace back-to-school shopping as they stock up on dorm room essentials like organizers, décor, cleaning supplies and snacks.

College Dorm Haul

Forrest is getting ready for a grill out by stocking up on meat bundles, sides and salads. And by shopping on Mega Meat Monday, he earns a ton of Fuel Saver discounts!

Forrest's Fuel Saver Haul

This grad student did her homework and saved a bunch of money shopping at Hy-Vee for Fuel Saver + Perks items. See how little she filled her gas tank for and find out whether or not she stuck to her budget!

Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered.

Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded.

Tobi's Fuel Saver Haul

Jenny is on a mission to fill her pantry (and her gas tank) as she shops a Hy-Vee Fuel Saver + Perks sale. Find out how much she saved on fuel and whether or not she stuck to her budget on this crazy-good haul!

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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered.

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Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded.

Jenny's Fuel Saver Haul

Steve's fired up to throw a backyard BBQ and get a bang for his buck by shopping Hy-Vee's meat bundles, BBQ sauces and bonfire essentials in his Hy-Vee Haul.

Steve's BBQ Haul

Annie is on a mission to stock up on her favorite brand name beauty products. See what surprises her most as she finds products she never dreamed she'd find in her Hy-Vee Haul.

Cosmetics and Beauty Haul

With her husband graduating soon, Hannah pulls off a party haul for less, while still managing to impress. See the smart ways she takes advantage of great deals!

Graduation Party Grocery Haul

Mother's Day is right around the corner. Follow Josh and his five kids as they execute a plan to find the perfect gifts for mom. See how they bring home a great bounty within their budget.

Mother's Day Gift Haul

Spring is the time to start with a clean slate. Heather gets ready to deep clean her home by shopping with a refreshing attitude and offering some tips about buying products that are safer and greener.

Spring Cleaning Grocery Haul

Katie and John spring into Easter as they shop for their important holiday haul. From an egg-cellent breakfast to a pre-made Easter dinner and sweet treats — join these two as they find it all for under $200.

Easter Grocery Haul

Lauren was diagnosed with Celiac Disease 10 years ago, but that doesn't stop her from finding the groceries she needs. Join her as she party preps and shops in the Hy-Vee HealthMarket for all things gluten-free.

Gluten-free Grocery Haul

Ethan and Mandie, husband and wife bodybuilders, have a huge grocery haul. See how they fill their cart with proteins, snacks and plenty of fruits and vegetables.

Bodybuilder Grocery Haul

Rees lets his toddler fill her very own cart with her dream haul. See her head straight for the donuts and then make a few surprise turns as she zips around the store.

A Toddler's Dream Haul

Ally makes life easier by picking up her meal-prepping essentials. Discover all the time-saving techniques she uses to get the most out of her groceries.
 
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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one-minute audition video to Auditions@Hy-Vee.com to be considered.

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Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded.

Ally's Easy Prep Grocery Haul

Brad's on a mission to save big on his party for the big game. Find out if he can buy everything that he needs to feed dozens of people and stay under budget.

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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered. 

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_Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded._

Brad's Game Day Haul

Victoria takes a trip to Hy-Vee HealthMarket and scores all of her favorite vegan-friendly products, plus some new delicious snacks.

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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered. 

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_Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded._

Victoria's Vegan Grocery Haul

Crystal is on a mission to save for Christmas dinner. But you'll be shocked by just how much she saves.
Find out if she can buy all the must-haves while staying under her family's budget. 

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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered. 

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_Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded._

Crystal's Christmas Dinner Haul

You won't believe how many holiday staples Becky finds for her family of five within her $50 budget! Even after stocking up for a complete holiday dinner, she still has enough money left over to snag a few items that weren't on her list.

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Attention Hy-Vee Shoppers! Would you like to be featured on an episode of Hy-Vee Haul? Please send a one minute audition video to Auditions@Hy-Vee.com to be considered. 

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_Individual item pricing and overall totals show can differ by store, and pricing shown in each episode is based on the date and time that episode was recorded._

Becky's Holiday Meal Haul

Get the best of Hy-Vee anywhere, anytime! Helpful Smiles TV offers a huge selection of fresh content to complement your lifestyle. Tune in to be inspired and entertained from more than 50 original shows.

About HSTV

Customers love the fitness tips, recipes and celebrity features in Hy-Vee’s Balance magazine, and now we’re bringing the best of these articles to the screen for all of our fans. We can’t wait for you to tune in and watch the best of Balance! 

Balance

Learn the flower know-how from the pros! Watch as our Hy-Vee Floral experts guide you through simple how-to’s for creating your own unique floral arrangements and give you tips and tricks for using flowers to freshen up any room or occasion. Their tips make adding a fresh pop of color to your day easy, so you can stop and smell the roses.

Blooms

Hy-Vee cake designers let their imaginations run wild to create tasty masterpieces for unique occasions. Feast your eyes as they give a behind-the-icing look at their processes for whipping up exquisite cakes layer by layer. 

Cake This! 

Join our resident funny girl, Chelsea, as she takes you on adventures through Hy-Vee’s aisles. With funny quips and quirky bits, she brings sweet savings to life by exploring seasonal foods, awesome discounts and tasty inspirations.

Check It Out With Chelsea

Celebrity Chef Fabio Viviani's Italian cuisine﻿ brings a taste ﻿of Italy to your home. Learn to cook authentic dishes that'll have you saying “va bene, buon appetito" in no time!

Cin Cin to Italian

There's a science behind all the popular packaged foods we eat! Follow along as our host, Suzet, attempts to copycat the packaged magic from scratch, and see which version comes out on top during the taste test. 

Copycat Cuisine

Tamara Day is here to show you how to make ﻿mansion-worthy meals at budget-friendly prices ﻿— ﻿because everyone should be able to afford ﻿good taste! Watch how to level up everyday family﻿ meals and host a perfect party.

Decadent Dishes on a Dime

If you don’t like to wash dishes, then this is the show for you! You’ll only dirty one pan, pot or skillet with these delicious recipe ideas.

Done in One

Chef Edi from Positano, Italy, demonstrates the best of Italian cuisine as he prepares authentic foods and brings a taste of Italy to your home.

EDItalian

Who doesn't want to save time on meal preparation? We share simple breakfast, lunch and dinner ideas using just a few ingredients. Feed your family in 30 minutes or less with these easy meals!

EZ PZ Meals

Fall in love with Brim, the 175-pound English Mastiff who's known for his gentle spirit and tender heart. While he can sometimes be found sticking his nose into something new, he's the kind of furry friend you'll never get tired of watching. See what he's up to now!

Filled To The Brim

Food & Entertaining

Have you ever tried to do something new for a week straight? Watch as our volunteers learn exactly what it's like to challenge themselves by committing to a new feat for seven days. Their dedication is tested, but they learn a thing or two to share along the way. 

For a Week

Taking care of an animal is no small job, but we’ve got insights and education to help. We talk to pet experts who share a wealth of information about four-legged family members. Topics include pet health, grooming, training, animal rescues and so much more.

Four Legs & Fur

Your favorite day of the week just got better! Head into the weekend with your sleeves rolled up, because it’s frying time with Chef Beau. His deep-fried cooking style has led him to uncover recipes for just about anything. What do you say? Let’s get frying!

Your favorite day of the week just got better! Let’s get frying!

FryDay

If your yard is in need of a makeover, you've come to the right place! Find all the inspiration and tips you need to get growing and refresh your curb appeal or create a backyard oasis. With fresh insight from homeowners like you and help from professionals like landscape designers and the Hy-Vee Lawn and Garden Center, you'll learn how to show your landscape some love. 

Get Growing with Hy-Vee

Feel good about how you fuel  your body! Our expert registered dietitians are passionate about helping you achieve your health and wellness goals, so stick around to learn how you can incorporate healthy recipes and nutritional tips into your daily routine. 

Healthy You

Want to learn tricks of the trade from our team of Hy-Vee experts? Each episode is an invitation to learn something new, so you can grow your DIY skills and whip up some amazing creations. It doesn’t get better than this.

Helpful Smiles Live

Lifestyle expert Evette Ríos is here to help you host the perfect party, plan the best event, and create memorable celebrations for family and friends.

Holiday How-To's

Are you and your kids craving new ways to get crafty in the kitchen? It’s time to get creative and put the “sweet” in home sweet home with help from Hy-Vee cake designer, Stephanie, and her daughter. Learn how to turn sweet treats into fun, edible crafts for the entire family!

Home Sweet Home with Hy-Vee

Homepage Hero 

Can the world's worst cooks learn some cooking basics and master a few recipes with the help of James Beard Award-winning﻿ chef Mike Brown?

Hot Mess 

Football game days are like national holidays. Everyone has their own routine for prepping for the big game — especially Kansas City Chiefs players. On each episode of How Do You Game Day, get an insider's look at how your favorite players gear up for victory. Plus, they'll share an epic game day recipe that will make you the star of your next tailgate. 

How Do You Game Day

Calling all penny pinchers and savvy shoppers! Hy-Vee Haul is your chance to find big savings for everyday and special occasions. Watch as Hy-Vee customers take us with them on their journey through the aisles to stretch their budgets and leave with a haul that meets their needs.

Hy-Vee Haul

Start your day with quick, kid-friendly at-home workouts developed by Hy-Vee certified personal trainer, Daira Driftmier, and the rest of the Hy-Vee KidsFit crew. Created to help keep families fit and healthy, it's a perfect way to add structure to your everyday routine with new workouts and exercises. 

Hy-Vee KidsFit

The world's problems can't be solved in a day, but we can all work toward a better world together. Follow along as we share the good work local organizations are doing to serve their communities and how you can join the change. 

Hy-Vee One Step Stories

What's in-store at Hy-Vee? Get the inside scoop by wandering Hy-Vee's aisles with Mike as he vlogs his way through the store. With a cart full of insights for your next trip to Hy-Vee, Hy-Vlog Mike is sure to become your ultimate shopping buddy!

Hy-Vlog

Our guest host on this cooking show doesn't know the first thing about cooking. Through trial, error and online instruction, she tackles new techniques and recipes. Let's see how her efforts turn out!

I Think I Burnt the Water

Trends come and go, but we're always here to help you make the most of them! If you've seen a viral craft or hack, you can bet our team is recreating it to make a simple how-to for you! Tune in to see Pinterest-worthy ideas brought to life. 

Just Pin It

This show features everything from how to grill the perfect steak to how to make beer can chicken. Our experts offer quick and easy tips on how to prepare anything from Hy-Vee's meat and seafood cases.

Let's Meat & Sea

Do you believe in love at first sight? How about love at first BITE? We’re taking the dating scene to a whole new playing field with this reality show: the grocery store! Our singles will shop. They’ll cook. But will they fall in love?

Love at First Bite

Learn how to show off your style and freshen up your wardrobe with tips from our expert stylist.

Makeover in Aisle 5

Do you know which type of glass to use for white wine? On this show you'll learn the dos and don’ts from our favorite etiquette expert. Topics will range from table manners to proper place settings to how to write a sincere thank you note. She'll even explain what to wear for different occasions like “business casual” and “business professional.”

Miss Behaving

Football pro Mitchell Schwartz has his head in the game when he’s tackling homegating recipes. With a little assistance from Hy-Vee and Coca-Cola, Mitch kicks off football season with meals worth cheering over. 

Mitch in the Kitch

Pitmaster Moe Cason brings his years of competition cooking experience to a familiar arena this season of Moe Town BBQ. Follow the Iowa native pitmaster as he teaches you how to make some of his favorite home-grown recipes. No smoker? No problem. Moe provides grilling tips and breaks down recipes so you can become a backyard pitmaster. From start to finish, brine to smoke— Moe is larger than life with all his favorite BBQ dishes and sides.


Moe Town BBQ 

From mommy fails to diaper blowout stories, the members of the Mom Squad dive in to discuss the good, the bad, and OMGs of hardest job in the world. Laugh, learn and share the love as these moms offer a refreshing honesty take on all the ups and downs of this roller coaster ride called motherhood.

Mom Squad

They’re moms and professional trainers. So they know exactly what new and expecting mothers need to do to stay in shape. Work out with the experts and exercise your sense of humor as they tell crazy stories about mom life. 

MOMentum

These moms are best friends, but they approach parenting very differently. One prefers homeopathic/holistic methods like all-natural childbirth, and the other always planned on an epidural. Enjoy their real conversations on the trials and joys that come with parenting!

Momosites Attract

Many animals were hugged in the making of this show because these pet parents are crazy about their furkids! Join us as we fetch hilarious animal antics, memorable moments and fun tips about raising pets.

My Pet Children

Your kids are in for a royal treat! It’s time to eat like a princess, as your favorite princesses welcome you into their kitchen kingdoms. Live snackily ever after and create these magical munchies from royally easy recipes that rule!

Once Upon A Snack

Fill your plate with color, texture and presentation perfection when you learn the basics of serving dishes that will elevate the appearance of any meal. These styling tips will show you techniques and tools to make your cuisine look as good as it tastes.

Perfect Plating

You're invited to watch as experts from Hallmark and Hy-Vee team up to help event novices throw spectacular shindigs.

Ready. Set. Celebrate!

Watch while we prepare recipes and provide kitchen techniques that will inspire and leave you asking for more. From how to carve a turkey to step-by-step cake frosting instructions, there's something on this show for everyone.

Reciplease!

Watch how these outstanding seniors create once-in-a-lifetime graduation parties with help from Hy-Vee experts.

Save the Date, Graduate

If you can't wait to read every issue of Hy-Vee Seasons magazine, then you'll want to binge watch every episode of the video version. You'll find the same helpful tips, recipes and more to help you with dinner, your health and your whole way of life. 

Seasons

If you've got 20 minutes, then we've got a great workout for you. This in-home fitness series, starring Hy-Vee's certified personal trainer, offers simple but effective workouts for even the busiest of viewers.

Short & Sweat

Stream & Shop

Make the kitchen your classroom! Learn healthy recipes to share at your next family meal with help from Hy-Vee dietitians Amanda and Jenn, plus Jenn's daughter, Penelope! They'll teach you food substitutes that make popular recipes better for you and your family. 

Substitute Teacher

Quick recipes to the rescue! Learn how to make epic snacks with superheroes who know a thing or two about saving the day. It’s your turn to take action and battle hunger with recipes that blow away normal, boring snacks.

Superhero Snack Attack

Transform your table so that it becomes the center of conversation. You’re sure to delight your guests by using design tips that will help you get the most out of simple, elevated decorations. Find your hosting style with Tablescapes. 

Tablescapes

It pays to shop smart! Tune in to see recipes using Hy-Vee That's Smart! products to help you feed your family on a budget that won't break the bank. See how you can enjoy saving on everyday essentials and making wholesome meals and treats for less. 

That's Smart!

With a cocktail shaker in his hands and his beard behind the bar, master mixologist Jeff Naples is ready to enhance your drinking experience with his simple cocktail tutorials.

The Beard Behind the Bar

HSTV’s resident master mixologist, Jeff Naples, has ﻿hit the big time. His expertly crafted cocktails have ﻿received so much attention, celebrities are inviting ﻿him over to make some spirited drinks – from ﻿classic and iconic sips to unique and one-of-a-kind ﻿concoctions. Watch Jeff mix things up with your favorite celebs.

The Beard Behind the Bar: Celebrity Edition

She’s a Top U.S. Supermarket Chef and she’s sharing her favorite dishes using in-season ingredients that will satisfy your family or guests at any occasion. Join Hy-Vee’s own Chef Elizabeth as she weaves together a series of delicious recipes with fun and creative twists.

The Braided Apron

These cool kids are bringing their grandparents into the 21st Century. Co-hosted by kids and their grandparents, this series features pop-culture references, fun foods, dance moves, new gadgets and technology as our kid hosts try to teach grandma and grandpa all about what's trending!

The Grandparent Trap

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Untitled Manual Playlist

Rock your plant-based or vegan lifestyle! Taste-making and taste-testing experts Coco and LaLa are here to show you how to make your favorite recipes vegan- and vegetarian-friendly.

Vegan & Veggie Ventures

From the kitchen to the living room, hacks are waiting around every corner. We reveal unexpected and creative ways to use the items you already have in your home. Our surprising tricks make your daily routine easier so you can spend more time enjoying the things that matter. 

What The Hack?

Ready to try something new off the menu? Enjoy a taste of well-loved restaurant recipes, as these local chefs share some of their favorite dishes. Learn to recreate these memorable meals and consider ordering local cuisine to support your community.  

What's Cooking with Iowa Restaurants

Want the scoop on the latest and greatest goods? Check out these trusted insiders' honest reviews as they share their first impressions on a variety of newly released products at Hy-Vee. Better yet, be confident knowing that what's going in your cart is nothing but the best. 

What's New at Hy-Vee

Live your best gluten-free life with Lauren! As someone whos' been gluten-free for more than a decade, she's the perfect shopping sidekick and cooking enthusiast to help you navigate recipes and products that fit your lifestyle and budget.

Helpful Smiles TV

Forrest's Fuel Saver Haul

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