Watch Mike bulk up for the summer games by discovering all the protein-packed products lining the Hy-Vee shelves. Plus, he shot-puts some of our fresh local produce and weight trains with Coca-Cola liters. It's just another day in the life of Hy-Vlog Mike!

Training Day

Hy-Vlog Mike needs a balanced breakfast to start his day right. So the new Hy-Vee breakfast is the answer to his prayers! Follow along as Mike taste tests the breakfast and brunch menu, takes you on a tour of the frozen breakfast food aisle, and visits some old friends in the Hy-Vee Bakery.

Brekkie, Breakfast, Brunch

Ladies and gentlemen, start your engines! Mike is racing through Hy-Vee on a mission to score the most Race Day deals in time for the Indianapolis 500. Watch as he discovers CHEETOS Chicken Grillers, racing-themed bakery items, and MTN DEW Moscow Mule ingredients.

Race Day Deals

Croissants. Brownies. Cupcakes. Cookies. Buns. Bread. Pie. There's not much Hy-Vee Bakery doesn't have to offer! Follow Hy-Vlog Mike on his journey through baked good heaven as he discovers gourmet desserts, mini treats, artisan breads, donuts and more.

What You Can Find at a Hy-Vee Bakery

Can Mike juggle Zoet chocolate? How about boxes of Crav'n crackers? Watch Mike show off his favorite brands you can only get at Hy-Vee...and see if he can juggle them.

Only at Hy-Vee: Juggling Edition

This friendly competition will end with one ultimate snack! Join Mike in shopping for your favorite snacks to decide which one is #1.

March Snackness!!

If you're looking to beat the winter chill, check out Mike's hot product recommendations! From coffee to macaroni and cheese, there's something for everyone.

Hot Things on Cold Days

Mike's putting 2020 behind him, including all the holiday sweets and treats. To find healthy food and drink alternatives, he looks to the Hy-Vee HealthMarket.

A Healthy Start

Take a break and tune into Hy-Vlog for some well-deserved comic relief. Mike closes out this crazy year and gets punny throughout the aisles at Hy-Vee. From Mike to you, happy holidays.

Holiday Cheer

Cross everything off your list with a quick trip to Hy-Vee. Pet toys? Check. Beauty products? Check. See what other unlikely products Mike picks up on his latest Hy-Vee run.

Unlikely Items

Staying fueled during a road trip means stocking up on snacks beforehand. Mike knows just the place to load up on all his favorites before hitting the road.

Road Trip!

Mike may have a peanut butter obsession. So, we're not surprised he made his own almond butter in-store and picked up some peanut butter ice cream. It's kind of hard not to with all the options!

Peanut Butter Emergency

Happy fall, y'all! If you're as excited about the season as Mike is, you'll love hearing about Hy-Vee's seasonal offerings. From apple cider to baked goods, you can't go wrong.

Officially Fall

With a variety of options for getting a flu shot this fall, Mike's taking a new approach by checking out the drive-up experience at his local Hy-Vee Pharmacy.

Flu Shot

Nobody's happier than Mike in the cereal aisle at 7 a.m.! Watch as he reminisces on his childhood favorites, discovers some new, crazy flavor combos and sees what else Hy-Vee has to offer for a morning shopping run (hint: coffee!).

Cereal and Smiles

Mike says it best — whether or not there are football games in stadiums this year, we can still tailgate! From a backyard setup to a parking lot, he has a few ideas for game-ready essentials that you can find at Hy-Vee.

Home-gating Prep

Beat the heat with Mike as he tours the frozen section at Hy-Vee — discovering nostalgic meals from his childhood and all of the ice cream he could ever dream of. This may be the coolest episode yet!

Chilling Out

Mike's jokes may be a little corny, but that's ok! Check out all of the fresh fruits and veggies he finds in the produce department at Hy-Vee.

Picking Out Produce

Check out Mike's six pack! Join him on his journey through the aisles of Hy-Vee Wine & Spirits. Watch as he discovers vast drink selections, makes his own six-pack and shares an insider tip for finding specific beverages.

Wandering Through Wine & Spirits

It's the end of the week, and Mike's treating himself to a day of food prep free meals! Check out which tasty ready-to-eat and Mealtime Heat & Serve options Mike picks up with Mealtime To Go, Hy-Vee's curbside meal service.

Mealtime To Go with Mike

Pour some sugar – and candy puns – on this sweet vlog episode! See where Mike's sweet tooth leads as he adventures through the candy aisle at Hy-Vee.

Candy Carnival

Dinner parties may feel like a thing of the past, but that isn't stopping Mike from remembering good times with his dinner club crew. Join Mike and his friends, as they shop for and prepare recipes from Seasons magazine!

Dinner Club Throwback

Tall plants, small plants, big plants, short plants! Hy-Vee Lawn and Garden Center has it all. Join Mike on this plant-inspired adventure, as he discovers plants galore, outdoor décor and more!

Lawn and Garden

Sun's out, grills out! Mike's ready for one grate barbecue. He's grilling up meat galore and not skimping on activities either with yard games, bonfires, roasted marshmallows and more.

Let's Get Grilling

Don't scream for more ice cream! Just order it online, and pick it up like Mike! Use Hy-Vee Aisles Online to virtually grocery shop like Mike and get all the goodies you crave without leaving your car.

Aisles Online to the Rescue

Searching for new things to do while at home? Mike shares some ideas for staying sane and safe, including a virtual dance party, mini golf course and more!

Extrovert at Home

See how you can care for others while social distancing with surprise care packages! Hy-Vlog Mike creates a special delivery with Hy-Vee treats and delivers them safely to spread some smiles and cheer.

Surprise Care Packages

Hy-Vlog Mike's staying joyful while social distancing with these simple tips. He’s keeping up with his new routine, which include working (from home), vlogging and shopping at Hy-Vee.

Social Distancing with Hy-Vlog Mike

It's time for Mike to stop, shop and roll at Hy-Vee with Fuel Saver + Perks! There's savings to be had on gas in almost every aisle –– from produce, gift cards, appliances, pizza, coffee, HealthMarket and more!

Shop And Save

From strangers to shopping buddies, Mike joins Danny while he checks off his list at Hy-Vee. Watch as they pick up dog food, batteries and a wedding card on this unexpected, fun vlogging adventure!

Shopping with a Stranger

Like a kid in a candy store – except an adult in a bath and beauty store – Hy-Vlog Mike journeys into the world of Basin at Hy-Vee. From bath bombs to body scrubs, he doesn't forget to pamper himself, or make a few jokes, as he gets the scoop on Basin products.

All About That Basin

Hy-Vlog Mike and his twin brother, Rich, get cheesy while exploring Hy-Vee's grate cheese selection! From cheesecake to cheese slicers to cheese curds, there's a world full of opportunities to discover cheesy products, and puns, at Hy-Vee.

Say Cheese

Make no mis-steak and meat your new shopping buddy, Mike! He not only makes hilarious in-store vlogs, but he's got great taste when it comes to discovering all things meat at Hy-Vee.

Meat Mike

Recommendations Playlist

If you don’t like to wash dishes, then this is the show for you! You’ll only dirty one pan, pot or skillet with these delicious recipe ideas.

Done in One

Who doesn't want to save time on meal preparation? We share simple breakfast, lunch and dinner ideas using just a few ingredients. Feed your family in 30 minutes or less with these easy meals!

EZ PZ Meals

She’s a Top U.S. Supermarket Chef and she’s sharing her favorite dishes using in-season ingredients that will satisfy your family or guests at any occasion. Join Hy-Vee’s own Chef Elizabeth as she weaves together a series of delicious recipes with fun and creative twists.

The Braided Apron

Learn how to show off your style and freshen up your wardrobe with tips from our expert stylist.

Makeover in Aisle 5

With a cocktail shaker in his hands and his beard behind the bar, master mixologist Jeff Naples is ready to enhance your drinking experience with his simple cocktail tutorials.

The Beard Behind the Bar

Chef Edi from Positano, Italy, demonstrates the best of Italian cuisine as he prepares authentic foods and brings a taste of Italy to your home.

EDItalian

This show features everything from how to grill the perfect steak to how to make beer can chicken. Our experts offer quick and easy tips on how to prepare anything from Hy-Vee's meat and seafood cases.

Let's Meat & Sea

These moms are best friends, but they approach parenting very differently. One prefers homeopathic/holistic methods like all-natural childbirth, and the other always planned on an epidural. Enjoy their real conversations on the trials and joys that come with parenting!

Momosites Attract

Start your day with quick, kid-friendly at-home workouts developed by Hy-Vee certified personal trainer, Daira Driftmier, and the rest of the Hy-Vee KidsFit crew. Created to help keep families fit and healthy, it's a perfect way to add structure to your everyday routine with new workouts and exercises. 

Hy-Vee KidsFit

Our guest host on this cooking show doesn't know the first thing about cooking. Through trial, error and online instruction, she tackles new techniques and recipes. Let's see how her efforts turn out!

I Think I Burnt the Water

Watch while we prepare recipes and provide kitchen techniques that will inspire and leave you asking for more. From how to carve a turkey to step-by-step cake frosting instructions, there's something on this show for everyone.

Reciplease!

Do you know which type of glass to use for white wine? On this show you'll learn the dos and don’ts from our favorite etiquette expert. Topics will range from table manners to proper place settings to how to write a sincere thank you note. She'll even explain what to wear for different occasions like “business casual” and “business professional.”

Miss Behaving

If you've got 20 minutes, then we've got a great workout for you. This in-home fitness series, starring Hy-Vee's certified personal trainer, offers simple but effective workouts for even the busiest of viewers.

Short & Sweat

Customers love the fitness tips, recipes and celebrity features in Hy-Vee’s Balance magazine, and now we’re bringing the best of these articles to the screen for all of our fans. We can’t wait for you to tune in and watch the best of Balance! 

Balance

These cool kids are bringing their grandparents into the 21st Century. Co-hosted by kids and their grandparents, this series features pop-culture references, fun foods, dance moves, new gadgets and technology as our kid hosts try to teach grandma and grandpa all about what's trending!

The Grandparent Trap

Live TV

You're invited to watch as experts from Hallmark and Hy-Vee team up to help event novices throw spectacular shindigs.

Ready. Set. Celebrate!

Many animals were hugged in the making of this show because these pet parents are crazy about their furkids! Join us as we fetch hilarious animal antics, memorable moments and fun tips about raising pets.

My Pet Children

Calling all penny pinchers and savvy shoppers! Hy-Vee Haul is your chance to find big savings for everyday and special occasions. Watch as Hy-Vee customers take us with them on their journey through the aisles to stretch their budgets and leave with a haul that meets their needs.

Hy-Vee Haul

Make the kitchen your classroom! Learn healthy recipes to share at your next family meal with help from Hy-Vee dietitians Amanda and Jenn, plus Jenn's daughter, Penelope! They'll teach you food substitutes that make popular recipes better for you and your family. 

Substitute Teacher

Hy-Vee cake designers let their imaginations run wild to create tasty masterpieces for unique occasions. Feast your eyes as they give a behind-the-icing look at their processes for whipping up exquisite cakes layer by layer. 

Cake This! 

If you can't wait to read every issue of Hy-Vee Seasons magazine, then you'll want to binge watch every episode of the video version. You'll find the same helpful tips, recipes and more to help you with dinner, your health and your whole way of life. 

Seasons

Taking care of an animal is no small job, but we’ve got insights and education to help. We talk to pet experts who share a wealth of information about four-legged family members. Topics include pet health, grooming, training, animal rescues and so much more.

Four Legs & Fur

Join our resident funny girl, Chelsea, as she takes you on adventures through Hy-Vee’s aisles. With funny quips and quirky bits, she brings sweet savings to life by exploring seasonal foods, awesome discounts and tasty inspirations.

Check It Out With Chelsea

From mommy fails to diaper blowout stories, the members of the Mom Squad dive in to discuss the good, the bad, and OMGs of hardest job in the world. Laugh, learn and share the love as these moms offer a refreshing honesty take on all the ups and downs of this roller coaster ride called motherhood.

Mom Squad

They’re moms and professional trainers. So they know exactly what new and expecting mothers need to do to stay in shape. Work out with the experts and exercise your sense of humor as they tell crazy stories about mom life. 

MOMentum

From the kitchen to the living room, hacks are waiting around every corner. We reveal unexpected and creative ways to use the items you already have in your home. Our surprising tricks make your daily routine easier so you can spend more time enjoying the things that matter. 

What The Hack?

Default Article Matching Playlist

Transform your table so that it becomes the center of conversation. You’re sure to delight your guests by using design tips that will help you get the most out of simple, elevated decorations. Find your hosting style with Tablescapes. 

Tablescapes

Lifestyle expert Evette Ríos is here to help you host the perfect party, plan the best event, and create memorable celebrations for family and friends.

Holiday How-To's

Fill your plate with color, texture and presentation perfection when you learn the basics of serving dishes that will elevate the appearance of any meal. These styling tips will show you techniques and tools to make your cuisine look as good as it tastes.

Perfect Plating

Learn the flower know-how from the pros! Watch as our Hy-Vee Floral experts guide you through simple how-to’s for creating your own unique floral arrangements and give you tips and tricks for using flowers to freshen up any room or occasion. Their tips make adding a fresh pop of color to your day easy, so you can stop and smell the roses.

Blooms

Fall in love with Brim, the 175-pound English Mastiff who's known for his gentle spirit and tender heart. While he can sometimes be found sticking his nose into something new, he's the kind of furry friend you'll never get tired of watching. See what he's up to now!

Filled To The Brim

Have you ever tried to do something new for a week straight? Watch as our volunteers learn exactly what it's like to challenge themselves by committing to a new feat for seven days. Their dedication is tested, but they learn a thing or two to share along the way. 

For a Week

What's in-store at Hy-Vee? Get the inside scoop by wandering Hy-Vee's aisles with Mike as he vlogs his way through the store. With a cart full of insights for your next trip to Hy-Vee, Hy-Vlog Mike is sure to become your ultimate shopping buddy!

Hy-Vlog

Your kids are in for a royal treat! It’s time to eat like a princess, as your favorite princesses welcome you into their kitchen kingdoms. Live snackily ever after and create these magical munchies from royally easy recipes that rule!

Once Upon A Snack

Ready to try something new off the menu? Enjoy a taste of well-loved restaurant recipes, as these local chefs share some of their favorite dishes. Learn to recreate these memorable meals and consider ordering local cuisine to support your community.  

What's Cooking with Iowa Restaurants

Watch how these outstanding seniors create once-in-a-lifetime graduation parties with help from Hy-Vee experts.

Save the Date, Graduate

Are you and your kids craving new ways to get crafty in the kitchen? It’s time to get creative and put the “sweet” in home sweet home with help from Hy-Vee cake designer, Stephanie, and her daughter. Learn how to turn sweet treats into fun, edible crafts for the entire family!

Home Sweet Home with Hy-Vee

If your yard is in need of a makeover, you've come to the right place! Find all the inspiration and tips you need to get growing and refresh your curb appeal or create a backyard oasis. With fresh insight from homeowners like you and help from professionals like landscape designers and the Hy-Vee Lawn and Garden Center, you'll learn how to show your landscape some love. 

Get Growing with Hy-Vee

It pays to shop smart! Tune in to see recipes using Hy-Vee That's Smart! products to help you feed your family on a budget that won't break the bank. See how you can enjoy saving on everyday essentials and making wholesome meals and treats for less. 

That's Smart!

Quick recipes to the rescue! Learn how to make epic snacks with superheroes who know a thing or two about saving the day. It’s your turn to take action and battle hunger with recipes that blow away normal, boring snacks.

Superhero Snack Attack

Your favorite day of the week just got better! Head into the weekend with your sleeves rolled up, because it’s frying time with Chef Beau. His deep-fried cooking style has led him to uncover recipes for just about anything. What do you say? Let’s get frying!

Your favorite day of the week just got better! Let’s get frying!

FryDay

Rock your plant-based or vegan lifestyle! Taste-making and taste-testing experts Coco and LaLa are here to show you how to make your favorite recipes vegan- and vegetarian-friendly.

Vegan & Veggie Ventures

Football pro Mitchell Schwartz has his head in the game when he’s tackling homegating recipes. With a little assistance from Hy-Vee and Coca-Cola, Mitch kicks off football season with meals worth cheering over. 

Mitch in the Kitch

Trends come and go, but we're always here to help you make the most of them! If you've seen a viral craft or hack, you can bet our team is recreating it to make a simple how-to for you! Tune in to see Pinterest-worthy ideas brought to life. 

Just Pin It

Want the scoop on the latest and greatest goods? Check out these trusted insiders' honest reviews as they share their first impressions on a variety of newly released products at Hy-Vee. Better yet, be confident knowing that what's going in your cart is nothing but the best. 

What's New at Hy-Vee

Want to learn tricks of the trade from our team of Hy-Vee experts? Each episode is an invitation to learn something new, so you can grow your DIY skills and whip up some amazing creations. It doesn’t get better than this.

Helpful Smiles Live

Live your best gluten-free life with Lauren! As someone whos' been gluten-free for more than a decade, she's the perfect shopping sidekick and cooking enthusiast to help you navigate recipes and products that fit your lifestyle and budget.

You. Me. And Gluten Free

The world's problems can't be solved in a day, but we can all work toward a better world together. Follow along as we share the good work local organizations are doing to serve their communities and how you can join the change. 

Hy-Vee One Step Stories

Get the best of Hy-Vee anywhere, anytime! Helpful Smiles TV offers a huge selection of fresh content to complement your lifestyle. Tune in to be inspired and entertained from more than 50 original shows.

About HSTV

Feel good about how you fuel  your body! Our expert registered dietitians are passionate about helping you achieve your health and wellness goals, so stick around to learn how you can incorporate healthy recipes and nutritional tips into your daily routine. 

Healthy You

There's a science behind all the popular packaged foods we eat! Follow along as our host, Suzet, attempts to copycat the packaged magic from scratch, and see which version comes out on top during the taste test. 

Copycat Cuisine

Pitmaster Moe Cason brings his years of competition cooking experience to a familiar arena this season of Moe Town BBQ. Follow the Iowa native pitmaster as he teaches you how to make some of his favorite home-grown recipes. No smoker? No problem. Moe provides grilling tips and breaks down recipes so you can become a backyard pitmaster. From start to finish, brine to smoke— Moe is larger than life with all his favorite BBQ dishes and sides.


Moe Town BBQ 

Football game days are like national holidays. Everyone has their own routine for prepping for the big game — especially Kansas City Chiefs players. On each episode of How Do You Game Day, get an insider's look at how your favorite players gear up for victory. Plus, they'll share an epic game day recipe that will make you the star of your next tailgate. 

How Do You Game Day

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Food & Entertaining

Can the world's worst cooks learn some cooking basics and master a few recipes with the help of James Beard Award-winning﻿ chef Mike Brown?

Hot Mess 

Tamara Day is here to show you how to make ﻿mansion-worthy meals at budget-friendly prices ﻿— ﻿because everyone should be able to afford ﻿good taste! Watch how to level up everyday family﻿ meals and host a perfect party.

Decadent Dishes on a Dime

Celebrity Chef Fabio Viviani's Italian cuisine﻿ brings a taste ﻿of Italy to your home. Learn to cook authentic dishes that'll have you saying “va bene, buon appetito" in no time!

Cin Cin to Italian

HSTV’s resident master mixologist, Jeff Naples, has ﻿hit the big time. His expertly crafted cocktails have ﻿received so much attention, celebrities are inviting ﻿him over to make some spirited drinks – from ﻿classic and iconic sips to unique and one-of-a-kind ﻿concoctions. Watch Jeff mix things up with your favorite celebs.

The Beard Behind the Bar: Celebrity Edition

You might think seafood is too expensive or difficult to prepare, but world-renowned celebrity chef Andrew Zimmern is here to prove you wrong and make cooking seafood easy to digest! In each episode, Zimmern teams up with Dennis, a Hy-Vee seafood expert, to show you how to choose responsibly sourced seafood from Hy-Vee, then walks through how to prepare delicious and straightforward seafood recipes from start to finish.

Seafood Without the Catch

Designing beautiful grazing boards doesn’t have to be difficult or time-consuming. Watch charcuterie ﻿connoisseur Abbi Gibson create unique platters in a matter of minutes. And these aren’t your average meat and cheese ﻿boards! Find ideas for special events you might host in your home, plus tips on the best flavor ﻿pairings and textures that complete a charcuterie board.﻿﻿

All Over the Board

From birthdays and graduations to housewarming parties and baby showers, we will show you how to make a memorable gift from Hy-Vee for any special celebration.

Helpful Smiles TV

Shopping with a Stranger

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