Shoes are an easy way to switch up or update an outfit in an instant. Get inspiration for pairing sneakers with dresses and finding the perfect espadrilles for your comfort.

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

Styling with DSW Shoes

Sometimes they're sugar, spice, and everything nice. And sometimes...they're not. But your girls can always look their best with fresh trends ﻿from Joe Fresh and DSW at Hy-Vee! Get this season's latest style tips from Lindsay, and shop the looks you see at:

joefresh.hy-vee.com
dsw.hy-vee.com

Girls Style We Love

Yellow is perfect for a casual summer day or a romantic night out. Get styling tips for one of our favorite warm weather shades!﻿
﻿Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

How to Rock Yellow All Summer

Swimsuit shopping is never at the top of anyone's to-do list. But with these on-trend options from Joe Fresh, you can find a flattering swimsuit style for your figure.

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

Swimsuits

Kids' dresses are the perfect summer outfit. Our Joe Fresh options are made from cotton and polyester. They're lightweight enough to wear for an outdoor playdate or on a picnic. And the best part is, you just throw them on and go!

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

Spring Dresses for Kids

Look crisp and fresh with the classic combination of navy blue and white. Get spring styling tips for dressy and casual navy looks.

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

Sail Into Spring with Navy Blue

The little black dress is a wardrobe must-have. Get more bang for your buck by learning how to style your LBD for casual hangouts, work days, and dressy occasions.

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

The Essential Little Black Dress

Welcome spring with fresh style featuring layers of bright pastels you can mix and match!

Shop these looks at:

joefresh.hy-vee.com
dsw.hy-vee.com

Spring Pastels to Brighten Your Closet

Sporty essentials are in style! Help your kid find their perfect fit.﻿

Kids Activewear

Make your move and find activewear that fits your lifestyle!

Workout Ready

Want your kids to be active in winter? Choose the right stylish essentials! ﻿

Kids Vest

Help create a cool, kid-friendly outfit using Lindsay's fashion tips. 

Kids Jumper

Give your kid's look a leg up by shopping DSW and Joe Fresh in store or online.

Fashionable Kids

A sassy skirt says a lot. Rock one that fits your style using tried and true tips from Lindsay. Just remember to balance a bold print with a simpler top.

Shop these looks at https://dsw.hy-vee.com and https://joefresh.hy-vee.com

Stylish Skirts

Get your hands on a leopard print piece at Joe Fresh! Lindsay is an expert at taking a trend and making it work for you, so don't shy away from trying it. Better yet, go bold and pair it with a stylish shoe from DSW.

Shop these looks and more at https://dsw.hy-vee.com and https://joefresh.hy-vee.com

Leopard Print

It's officially sweater weather! Make sure your style shines through this season with tips from Lindsay.﻿

Sweater Weather

Make sure you have the right outerwear to fit your style and the weather! Trust Lindsay to show you how to stay warm with three cool looks from Joe Fresh and DSW at Hy-Vee.﻿

Outerwear Upgrade

Create a stylish midi dress look that's right for you! Lindsay's styling three outfits with tips on how to pull off a Joe Fresh midi dress paired with a DSW bootie. The best part… you can get it all at Hy-Vee!

Midi Dresses

Make your wardrobe tailor made for you! Step up your athleisure, play with patterns and create a classic combo with style tips from Lindsay.

A Flexible Wardrobe

Our expert stylist has a mix of fresh, fun fall looks to spice up your wardrobe.﻿

Fall Forward Fashion

On a rare outing without her kids, Leilani gets a surprise visit from Lindsay and an invitation for a makeover at Hy-Vee. With a new hair and makeup style, as well as a range of outfit choices from Joe Fresh, Leilani gets a new look that pairs perfectly with a mommy and me outfit for her daughter.

Mommy and Me Matching Outfits

As a former basketball player, Mikayla is most comfortable wearing athleisure. But with a few stepped up touches, including a new outfit, hair style and makeup from Joe Fresh and Hy-Vee, she finds her new look to be a slam dunk.

Casual Comfort Slam Dunk

Becca adds a pop of color and style to her everyday look with a new purple sweater and pair of black pleather leggings from Joe Fresh. Make up and hair complete Becca's stepped up look with contouring, eye and lip color and textured curls.

A Style Step Up

Sara stays warm and in style with a fresh look from Hy-Vee and Joe Fresh that fits her life on-the-go as a nanny! Pairing natural makeup and an elegant hairstyle with a casual, comfy new look, she finds that she can dress up any day.

Everyday Elegance

Meghan gets a new head-to-toe makeover from Hy-Vee and Joe Fresh that complements her casual style. As a graphic designer, she's not afraid to express herself, so she tries a bold new lip color.

On-Trend & In Style

As a nursing student who's always on-the-go, Ella finds fun, fashionable everyday essentials from Joe Fresh that are the perfect fit for her.

Best In Class

If you work in the fitness industry like Erika, you basically live in leggings. Our stylists transform her workout-ready look into a urban chic vibe with relaxed and natural makeup that won’t slow her down.

Urban Chic On The Go

With an adorable baby boy and a full-time job, Sam needs grab-and-go style that makes her feel fantastic. In this episode, our fashion experts help her find the perfect look for work and the occasional date night.

Baby Ready. Fashion Forward

This mom-to-be doesn’t have time for anything that slows her down, so our stylists deliver a simple and stylish outfit that’ll keep her looking fabulous in the months to come.

Pregnant And Posh

Whether she’s going to work or going out to eat, Olivia loves to try the latest trends. Our style experts help this social media fashionista find her next fresh look.

The Fresh Fashionista

Recommendations Playlist

If you don’t like to wash dishes, then this is the show for you! You’ll only dirty one pan, pot or skillet with these delicious recipe ideas.

Done in One

Who doesn't want to save time on meal preparation? We share simple breakfast, lunch and dinner ideas using just a few ingredients. Feed your family in 30 minutes or less with these easy meals!

EZ PZ Meals

She’s a Top U.S. Supermarket Chef and she’s sharing her favorite dishes using in-season ingredients that will satisfy your family or guests at any occasion. Join Hy-Vee’s own Chef Elizabeth as she weaves together a series of delicious recipes with fun and creative twists.

The Braided Apron

Learn how to show off your style and freshen up your wardrobe with tips from our expert stylist.

Makeover in Aisle 5

With a cocktail shaker in his hands and his beard behind the bar, master mixologist Jeff Naples is ready to enhance your drinking experience with his simple cocktail tutorials.

The Beard Behind the Bar

Chef Edi from Positano, Italy, demonstrates the best of Italian cuisine as he prepares authentic foods and brings a taste of Italy to your home.

EDItalian

This show features everything from how to grill the perfect steak to how to make beer can chicken. Our experts offer quick and easy tips on how to prepare anything from Hy-Vee's meat and seafood cases.

Let's Meat & Sea

These moms are best friends, but they approach parenting very differently. One prefers homeopathic/holistic methods like all-natural childbirth, and the other always planned on an epidural. Enjoy their real conversations on the trials and joys that come with parenting!

Momosites Attract

Start your day with quick, kid-friendly at-home workouts developed by Hy-Vee certified personal trainer, Daira Driftmier, and the rest of the Hy-Vee KidsFit crew. Created to help keep families fit and healthy, it's a perfect way to add structure to your everyday routine with new workouts and exercises. 

Hy-Vee KidsFit

Our guest host on this cooking show doesn't know the first thing about cooking. Through trial, error and online instruction, she tackles new techniques and recipes. Let's see how her efforts turn out!

I Think I Burnt the Water

Watch while we prepare recipes and provide kitchen techniques that will inspire and leave you asking for more. From how to carve a turkey to step-by-step cake frosting instructions, there's something on this show for everyone.

Reciplease!

Do you know which type of glass to use for white wine? On this show you'll learn the dos and don’ts from our favorite etiquette expert. Topics will range from table manners to proper place settings to how to write a sincere thank you note. She'll even explain what to wear for different occasions like “business casual” and “business professional.”

Miss Behaving

If you've got 20 minutes, then we've got a great workout for you. This in-home fitness series, starring Hy-Vee's certified personal trainer, offers simple but effective workouts for even the busiest of viewers.

Short & Sweat

Customers love the fitness tips, recipes and celebrity features in Hy-Vee’s Balance magazine, and now we’re bringing the best of these articles to the screen for all of our fans. We can’t wait for you to tune in and watch the best of Balance! 

Balance

These cool kids are bringing their grandparents into the 21st Century. Co-hosted by kids and their grandparents, this series features pop-culture references, fun foods, dance moves, new gadgets and technology as our kid hosts try to teach grandma and grandpa all about what's trending!

The Grandparent Trap

Live TV

You're invited to watch as experts from Hallmark and Hy-Vee team up to help event novices throw spectacular shindigs.

Ready. Set. Celebrate!

Many animals were hugged in the making of this show because these pet parents are crazy about their furkids! Join us as we fetch hilarious animal antics, memorable moments and fun tips about raising pets.

My Pet Children

Calling all penny pinchers and savvy shoppers! Hy-Vee Haul is your chance to find big savings for everyday and special occasions. Watch as Hy-Vee customers take us with them on their journey through the aisles to stretch their budgets and leave with a haul that meets their needs.

Hy-Vee Haul

Make the kitchen your classroom! Learn healthy recipes to share at your next family meal with help from Hy-Vee dietitians Amanda and Jenn, plus Jenn's daughter, Penelope! They'll teach you food substitutes that make popular recipes better for you and your family. 

Substitute Teacher

Hy-Vee cake designers let their imaginations run wild to create tasty masterpieces for unique occasions. Feast your eyes as they give a behind-the-icing look at their processes for whipping up exquisite cakes layer by layer. 

Cake This! 

If you can't wait to read every issue of Hy-Vee Seasons magazine, then you'll want to binge watch every episode of the video version. You'll find the same helpful tips, recipes and more to help you with dinner, your health and your whole way of life. 

Seasons

Taking care of an animal is no small job, but we’ve got insights and education to help. We talk to pet experts who share a wealth of information about four-legged family members. Topics include pet health, grooming, training, animal rescues and so much more.

Four Legs & Fur

Join our resident funny girl, Chelsea, as she takes you on adventures through Hy-Vee’s aisles. With funny quips and quirky bits, she brings sweet savings to life by exploring seasonal foods, awesome discounts and tasty inspirations.

Check It Out With Chelsea

From mommy fails to diaper blowout stories, the members of the Mom Squad dive in to discuss the good, the bad, and OMGs of hardest job in the world. Laugh, learn and share the love as these moms offer a refreshing honesty take on all the ups and downs of this roller coaster ride called motherhood.

Mom Squad

They’re moms and professional trainers. So they know exactly what new and expecting mothers need to do to stay in shape. Work out with the experts and exercise your sense of humor as they tell crazy stories about mom life. 

MOMentum

From the kitchen to the living room, hacks are waiting around every corner. We reveal unexpected and creative ways to use the items you already have in your home. Our surprising tricks make your daily routine easier so you can spend more time enjoying the things that matter. 

What The Hack?

Default Article Matching Playlist

Transform your table so that it becomes the center of conversation. You’re sure to delight your guests by using design tips that will help you get the most out of simple, elevated decorations. Find your hosting style with Tablescapes. 

Tablescapes

Lifestyle expert Evette Ríos is here to help you host the perfect party, plan the best event, and create memorable celebrations for family and friends.

Holiday How-To's

Fill your plate with color, texture and presentation perfection when you learn the basics of serving dishes that will elevate the appearance of any meal. These styling tips will show you techniques and tools to make your cuisine look as good as it tastes.

Perfect Plating

Learn the flower know-how from the pros! Watch as our Hy-Vee Floral experts guide you through simple how-to’s for creating your own unique floral arrangements and give you tips and tricks for using flowers to freshen up any room or occasion. Their tips make adding a fresh pop of color to your day easy, so you can stop and smell the roses.

Blooms

Fall in love with Brim, the 175-pound English Mastiff who's known for his gentle spirit and tender heart. While he can sometimes be found sticking his nose into something new, he's the kind of furry friend you'll never get tired of watching. See what he's up to now!

Filled To The Brim

Have you ever tried to do something new for a week straight? Watch as our volunteers learn exactly what it's like to challenge themselves by committing to a new feat for seven days. Their dedication is tested, but they learn a thing or two to share along the way. 

For a Week

What's in-store at Hy-Vee? Get the inside scoop by wandering Hy-Vee's aisles with Mike as he vlogs his way through the store. With a cart full of insights for your next trip to Hy-Vee, Hy-Vlog Mike is sure to become your ultimate shopping buddy!

Hy-Vlog

Your kids are in for a royal treat! It’s time to eat like a princess, as your favorite princesses welcome you into their kitchen kingdoms. Live snackily ever after and create these magical munchies from royally easy recipes that rule!

Once Upon A Snack

Ready to try something new off the menu? Enjoy a taste of well-loved restaurant recipes, as these local chefs share some of their favorite dishes. Learn to recreate these memorable meals and consider ordering local cuisine to support your community.  

What's Cooking with Iowa Restaurants

Watch how these outstanding seniors create once-in-a-lifetime graduation parties with help from Hy-Vee experts.

Save the Date, Graduate

Are you and your kids craving new ways to get crafty in the kitchen? It’s time to get creative and put the “sweet” in home sweet home with help from Hy-Vee cake designer, Stephanie, and her daughter. Learn how to turn sweet treats into fun, edible crafts for the entire family!

Home Sweet Home with Hy-Vee

If your yard is in need of a makeover, you've come to the right place! Find all the inspiration and tips you need to get growing and refresh your curb appeal or create a backyard oasis. With fresh insight from homeowners like you and help from professionals like landscape designers and the Hy-Vee Lawn and Garden Center, you'll learn how to show your landscape some love. 

Get Growing with Hy-Vee

It pays to shop smart! Tune in to see recipes using Hy-Vee That's Smart! products to help you feed your family on a budget that won't break the bank. See how you can enjoy saving on everyday essentials and making wholesome meals and treats for less. 

That's Smart!

Quick recipes to the rescue! Learn how to make epic snacks with superheroes who know a thing or two about saving the day. It’s your turn to take action and battle hunger with recipes that blow away normal, boring snacks.

Superhero Snack Attack

Your favorite day of the week just got better! Head into the weekend with your sleeves rolled up, because it’s frying time with Chef Beau. His deep-fried cooking style has led him to uncover recipes for just about anything. What do you say? Let’s get frying!

Your favorite day of the week just got better! Let’s get frying!

FryDay

Rock your plant-based or vegan lifestyle! Taste-making and taste-testing experts Coco and LaLa are here to show you how to make your favorite recipes vegan- and vegetarian-friendly.

Vegan & Veggie Ventures

Football pro Mitchell Schwartz has his head in the game when he’s tackling homegating recipes. With a little assistance from Hy-Vee and Coca-Cola, Mitch kicks off football season with meals worth cheering over. 

Mitch in the Kitch

Trends come and go, but we're always here to help you make the most of them! If you've seen a viral craft or hack, you can bet our team is recreating it to make a simple how-to for you! Tune in to see Pinterest-worthy ideas brought to life. 

Just Pin It

Want the scoop on the latest and greatest goods? Check out these trusted insiders' honest reviews as they share their first impressions on a variety of newly released products at Hy-Vee. Better yet, be confident knowing that what's going in your cart is nothing but the best. 

What's New at Hy-Vee

Want to learn tricks of the trade from our team of Hy-Vee experts? Each episode is an invitation to learn something new, so you can grow your DIY skills and whip up some amazing creations. It doesn’t get better than this.

Helpful Smiles Live

Live your best gluten-free life with Lauren! As someone whos' been gluten-free for more than a decade, she's the perfect shopping sidekick and cooking enthusiast to help you navigate recipes and products that fit your lifestyle and budget.

You. Me. And Gluten Free

The world's problems can't be solved in a day, but we can all work toward a better world together. Follow along as we share the good work local organizations are doing to serve their communities and how you can join the change. 

Hy-Vee One Step Stories

Get the best of Hy-Vee anywhere, anytime! Helpful Smiles TV offers a huge selection of fresh content to complement your lifestyle. Tune in to be inspired and entertained from more than 50 original shows.

About HSTV

Feel good about how you fuel  your body! Our expert registered dietitians are passionate about helping you achieve your health and wellness goals, so stick around to learn how you can incorporate healthy recipes and nutritional tips into your daily routine. 

Healthy You

There's a science behind all the popular packaged foods we eat! Follow along as our host, Suzet, attempts to copycat the packaged magic from scratch, and see which version comes out on top during the taste test. 

Copycat Cuisine

Pitmaster Moe Cason brings his years of competition cooking experience to a familiar arena this season of Moe Town BBQ. Follow the Iowa native pitmaster as he teaches you how to make some of his favorite home-grown recipes. No smoker? No problem. Moe provides grilling tips and breaks down recipes so you can become a backyard pitmaster. From start to finish, brine to smoke— Moe is larger than life with all his favorite BBQ dishes and sides.


Moe Town BBQ 

Football game days are like national holidays. Everyone has their own routine for prepping for the big game — especially Kansas City Chiefs players. On each episode of How Do You Game Day, get an insider's look at how your favorite players gear up for victory. Plus, they'll share an epic game day recipe that will make you the star of your next tailgate. 

How Do You Game Day

Homepage Hero 

Stream & Shop

Trending Episodes

Food & Entertaining

Can the world's worst cooks learn some cooking basics and master a few recipes with the help of James Beard Award-winning﻿ chef Mike Brown?

Hot Mess 

Tamara Day is here to show you how to make ﻿mansion-worthy meals at budget-friendly prices ﻿— ﻿because everyone should be able to afford ﻿good taste! Watch how to level up everyday family﻿ meals and host a perfect party.

Decadent Dishes on a Dime

Celebrity Chef Fabio Viviani's Italian cuisine﻿ brings a taste ﻿of Italy to your home. Learn to cook authentic dishes that'll have you saying “va bene, buon appetito" in no time!

Cin Cin to Italian

HSTV’s resident master mixologist, Jeff Naples, has ﻿hit the big time. His expertly crafted cocktails have ﻿received so much attention, celebrities are inviting ﻿him over to make some spirited drinks – from ﻿classic and iconic sips to unique and one-of-a-kind ﻿concoctions. Watch Jeff mix things up with your favorite celebs.

The Beard Behind the Bar: Celebrity Edition

You might think seafood is too expensive or difficult to prepare, but world-renowned celebrity chef Andrew Zimmern is here to prove you wrong and make cooking seafood easy to digest! In each episode, Zimmern teams up with Dennis, a Hy-Vee seafood expert, to show you how to choose responsibly sourced seafood from Hy-Vee, then walks through how to prepare delicious and straightforward seafood recipes from start to finish.

Seafood Without the Catch

Designing beautiful grazing boards doesn’t have to be difficult or time-consuming. Watch charcuterie ﻿connoisseur Abbi Gibson create unique platters in a matter of minutes. And these aren’t your average meat and cheese ﻿boards! Find ideas for special events you might host in your home, plus tips on the best flavor ﻿pairings and textures that complete a charcuterie board.﻿﻿

All Over the Board

From birthdays and graduations to housewarming parties and baby showers, we will show you how to make a memorable gift from Hy-Vee for any special celebration.

Helpful Smiles TV

A Style Step Up

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Trending Shows